Tata’s new app name, review what we are going to discuss here. The benefits of Tata Neu and how it is superior to any other app like Amazon, Jiomart, or Flipkart for online shopping? Read the entire post to understand the same.
Indian Giant Tata Group launched its super app, Tata Neu, on 7th April 2022. With this Tata Group will get the boost to take on incumbents like Amazon, Flipkart, and JioMart.
What Is Tata Super App?
A super app brings together all of its digital services and apps on a single platform.
The company has made the announcement through a teaser image on the app’s google play store page. It has started publicly advertising the super app for the first time along with the ongoing Indian Premier League 2022.
What you can do with Tata Neu the Super App?
This app will enable users to consume cutting-edge digital content like making payments, managing finances, planning your next holiday, or perhaps just your next meal.
As we all know Tata Group has products starting from Salt to software under its umbrella. Various Tata Group digital services such as booking flights on AirIndia or booking hotels at TAJ group, ordering groceries from BigBasket, medicines from 1mg, or purchasing electronics from Chroma and apparel from westside will be possible through Tata Neu App.
Benefits of Tata Neu Super App – How you can get NeuCoins as cashback?
When someone spends on the above-mentioned services or products on the app, the company will reward its users with Neu Coins that will be redeemable on the services being provided through the app.
How Tata Will be able to make Tata Neu big?
We all know that these brands under tata starting from Big Basket to AirIndia are already quite popular and that’s where they will be able to scale the Super App really fast. These companies are truly using data to create their strategies. First, they capture data in the form of big data and later they analyze these data to predict customer behavior.
Companies acquire a lot of data from customers every second and they are ever-increasing Super Apps collect data from users as they navigate the app or add a product to the cart. This data helps the companies to gather insights about the customer and their buying patterns. Not only this Big Data has helped propel these super apps to the top of the pile.
How Tata Super App Neu will work for the betterment of organization?
The company links with manufacturers and tracks their inventory to ensure orders are fulfilled quickly. Through Big Data, it allows the warehouse closest to the customer to be selected and shipping costs to be considerably reduced by 10-40%. Each customer’s buying habits, purchase history, frequency, spending, and other customer behaviors are tracked, analyzed, and acted upon. This creates a “360-degree view” of each customer so these super apps can deliver custom content and recommendations to capture more sales; companies then create smart recommendation systems using Machine Learning to upsell and cross-sell their products.
Now, these are not easy things to implement and would require huge costs to support these strategies Tata Digital has sought additional 500 million dollars for this from Tata Sons. Tata Digital is a basket of products including Big Basket, Online Pharma Store 1 mg, Chroma, Tata Cliq, etc whose own valuation is nearly $18 billion dollars.
How to Download Tata’s new app – Tata Neu?
Android users can visit google play to download the Super App Tata neu and iOS users can visit the play store and download it from there.
In our next post we will share the detail of how you can earn Neu coins cashback for free, so bookmark the page for future reference.